We have an active platform that includes an interactive website, twitter feed and face book page. We use all three to communicate with our patients (parents) and here are some of the stats:
Take a look: http://www.facebook.com/KidsPlusPediatrics
Is it valuable to patients?
Feedback from patients is positive, ongoing and non stop. We answer every question, even clinical questions when we can. We have built a huge community ethos and we listen to their needs. From FB feedback we have launched an education program and walk in hours and both have been wildly successful and appreciated.
When we launched our EMR patient portal, we announced it on our FB page and had over 600 portal accounts in 24 hours. Our phone traffic for routine stuff and info has decreased 30%.
Our philosophy is to communicate in whatever manner suites our patient base. Our demographic is a tech savvy, Facebook bunch and it’s become a major part of our business. In fact, we employ a Director of Communications to keep building the ethos and it’s simply amazing.
What do our patients say? They say that we are really invested in their health and are the best parenting resource in the region--which is exactly what we aim to be!
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